On Tap’s service showcase: 10 days of innovations

On Tap brings deep expertise and tailored solutions for both B2B and B2C eCommerce businesses. To showcase the full scope of our capabilities, we’re launching a 10-day service introduction, highlighting one of our core services each day over ten consecutive days. This series will introduce you to On Tap’s key offerings—including Carbon for B2C and B2B, Hyvä development, On Tap Cloud, PPC Saver, multi-platform capabilities, Integration Flow, and digital marketing. Together, these services empower businesses to accelerate their eCommerce journey by launching quickly, scaling efficiently, and staying competitive. Read on to discover the high-level strengths of each service within this game-changing solution.

Recently launched by On Tap, Carbon is a rapid deployment system crafted to help merchants build Magento and Adobe Commerce websites quickly and efficiently. This solution is designed to cater to the unique needs of both B2B and B2C businesses, offering a customised approach that balances speed with high performance. By leveraging optimised architecture and pre-built components, Carbon enables businesses to launch scalable, fast-loading eCommerce stores with exceptional user experiences, reducing time to market without compromising quality.

How both B2C and B2B businesses leverage Carbon’s powerful capabilities:

• Rapid, cost-effective deployment: Launch Magento/Adobe Commerce sites up to 5x faster with up to 50% development cost savings, without sacrificing quality.
• Performance & speed: Ultra-fast page loads using optimised frontend and caching, boosting Google Core Web Vitals and ensuring smooth browsing.
• Enhanced UX & design: Modern, responsive, mobile-first designs with pre-built UI components that maximise conversions and create seamless customer journeys.
• 100+ extra features: Comprehensive functionalities supporting both B2C and B2B ecommerce needs.
• Flexibility & customisation: Fully compatible with Magento and Adobe Commerce extensions for easy design customisation and scalable growth.

The Carbon solution for B2C is crafted to deliver outstanding performance, superior user experience, and adaptability, empowering consumer-focused businesses to excel in a highly competitive online market. Carbon incorporates features tailored specifically for B2C needs, such as personalised product recommendations, streamlined guest checkout options, customer reviews, and flexible payment methods to enhance engagement and boost sales.

Our Carbon solution for B2B eCommerce is specifically designed to address the unique requirements of B2B merchants, such as managing multiple stakeholders, negotiating customised pricing and payment terms, or handling requisition approvals. Built to streamline the entire procurement process, Carbon enables businesses to efficiently manage bulk orders, customised pricing, and multi-user account structures. This scalable, enterprise-ready solution empowers organisations to drive growth, enhance buyer satisfaction, and maintain a competitive edge in the evolving digital marketplace.

Hyvä is a next-generation Magento/Adobe Commerce frontend solution designed to revolutionise eCommerce performance and developer experience. Unlike traditional themes burdened by heavy JavaScript and outdated libraries, Hyvä leverages modern technologies like Tailwind CSS and Alpine.js to create an ultra-lightweight, lightning-fast storefront. Leveraging this minimalist approach, On Tap helps deliver exceptional page load speeds and outstanding Core Web Vitals scores while also simplifies frontend development, enabling faster customisation and reduced maintenance. 

Our Hyvä development services include:

Beyond core development, we provide Hyvä Checkout—a fast, secure, and customisable checkout solution to reduce cart abandonment and boost conversions. We also offer Hyvä Commerce, a Magento-based product suite (also compatible with Adobe Commerce) that includes Hyvä Theme, Checkout, CMS, and a modern admin dashboard to deliver a more efficient eCommerce experience. Additionally, we integrate trusted third-party extensions from Aitoc and BSS Commerce, offering enhanced automation, custom workflows, marketing, and UX improvements, empowering your Magento store with powerful, reliable functionality.

Explore On Tap’s Hyvä development services in detail.

On Tap’s Hyvä services empower businesses to build or transform Magento/Adobe Commerce stores into high-performance eCommerce platforms known for their exceptional speed and streamlined user experience. By focusing on fast load times, optimised Core Web Vitals, and simplified development, our Hyvä solutions help clients achieve measurable improvements in conversion rates, customer satisfaction, and competitive advantage in the digital marketplace.

Our B2B solution effectively addresses the unique challenges of B2B eCommerce, such as complex workflows, multiple stakeholders, and personalised pricing. The solution offers a comprehensive suite of services, including expert consulting, tailored web and app development, seamless system integration with ERP and CRM platforms, and robust hosting with 24/7 support. This end-to-end approach ensures B2B businesses can smoothly navigate digital transformation while scaling their eCommerce operations with confidence and efficiency.

Our solutions offer a full suite of B2B-specific features designed to meet the needs of business buyers:

By leveraging On Tap’s B2B capabilities, businesses achieve greater operational efficiency through automation and seamless integration with essential systems. As a valued member of the B2B Ecommerce Association (B2BEA), On Tap is committed to advancing innovation and excellence in B2B eCommerce. Our solutions expand your reach to more customers and new markets while offering a convenient, self-service buying experience tailored for B2B buyers. This results in faster order processing, improved customer satisfaction, enhanced scalability, and ultimately drives revenue growth and sustained business success.

On Tap Cloud offers a fully managed, scalable hosting and development environment tailored specifically for eCommerce businesses and agencies.

Key benefits include:

• Real autoscaling: Automatically adjusts resources based on traffic, ensuring smooth performance and cost savings.
• Dedicated and cloud server options: Choose high-security dedicated servers or flexible, cost-effective cloud hosting
• Bespoke server cluster: Custom-designed server clusters with redundancy and resilience tailored to your needs.
• Platform compatibility: Hosting optimised for each eCommerce platform’s unique requirements ensures seamless operation.
• AuditIQ 360° monitoring: 600 daily checks on SEO, code, security, and performance maintain site health.
• Proactive security management: Daily malware scans, configurable firewall, and regular patching keep your site secure.

This cloud platform supports a variety of popular eCommerce platforms such as Magento, Shopify, and Shopware, enabling seamless development, testing, and deployment without the complexities of local setup. Designed to enhance developer experience and operational efficiency, On Tap Cloud reduces overhead costs, accelerates project timelines, and provides reliable, consistent infrastructure that grows with your business needs. Whether you're a developer, QA professional, or business stakeholder, On Tap Cloud empowers your team with the agility and tools needed to drive digital success.

On Tap’s PPC Saver solution optimises Google Ads spending by automatically pausing bids on keywords that rank #1 organically and have no competing advertisers. This ensures advertisers only spend when necessary, significantly reducing wasted ad budget. PPC Saver continuously monitors competitors and adjusts bidding in real time to maintain visibility when needed. 

How PPC Saver solves your problems:

• Automatic ad management: PPC Saver automatically disables ads if the keywords already rank #1 in the organic search results.
• Dynamic reactivation: When your competitors outrank your SERP position through SEO strategies or ad bidding, PPC Saver reactivates your ads to ensure your keyword visibility.
• Comprehensive keyword tracking: PPC Saver monitors both branded and generic keywords that you are competing to rank for in the top SERPs.
• Performance report: Provide periodic reports on the performance of PPC Saver for data-driven decisions.

Backed by On Tap’s expert team, the solution delivers data-driven keyword management, maximizes ad efficiency, and guarantees at least 100% ROI. This automated approach drives smarter ad spend, improves campaign performance, and provides full control and insights through a user-friendly portal.

Recognised as the Best Full Service eCommerce Agency by the Ecommerce Awards, On Tap’s digital marketing service delivers a powerful blend of creativity, strategy, and data-driven insights designed to boost your online presence and drive measurable growth. Our team specialises in SEO, PPC management, and content marketing to increase your visibility, attract quality traffic, and improve conversion rates. With a revenue-focused approach, we tailor campaigns that resonate with your target audience, leveraging connected services to create a seamless and impactful digital experience. Whether optimising search rankings, managing paid advertising, or crafting compelling content, On Tap provides end-to-end support that helps ecommerce brands stand out and succeed in a competitive marketplace.

Our main digital marketing services:

On Tap’s multi-platform capability showcases our expertise in delivering a wide range of eCommerce services—from website development and platform migration to complex system integrations—across multiple leading platforms. Whether it’s Magento, Adobe Commerce, Shopify, BigCommerce, WooCommerce, or Shopware, our experienced team ensures seamless, scalable solutions tailored to your unique business needs.

With this platform-specific expertise, On Tap ensures businesses leverage each eCommerce platform’s unique strengths through tailored development, integration, and migration services—enabling efficient, scalable, and future-proof online commerce success. Core services On Tap offers for multiple eCommerce platforms include:

• Consulting: Strategic guidance on platform selection, eCommerce roadmap, business processes, and digital transformation.
• Development: Custom platform development including storefronts, back-end functionality, APIs, and mobile-responsive features.
• UI/UX design: Crafting engaging, user-friendly interfaces following best practices for customer journeys and brand alignment.
• Customisation: Tailoring features, extensions, and workflows to meet unique business requirements and optimise performance.
• Integration: Seamless connectivity with ERP, CRM, payment gateways, marketing tools, and other third-party systems.
• Migration: Secure and efficient transfer of data, content, and functionality from legacy platforms.
• Hosting: Reliable, scalable hosting solutions with performance monitoring, security, and 24/7 support.

On Tap has developed a fully managed, API-first integration platform designed to automate and simplify data flows across a wide array of business systems and applications. This platform enables seamless connectivity between diverse platforms such as CRM, ERP, PIM, and WMS, ensuring real-time data synchronisation and consistent information across your entire technology ecosystem. With tailored integration strategies, it adapts to your unique business processes, scales effortlessly to accommodate growing data volumes, and supports new platform deployments. By automating workflows and eliminating manual data handling, On Tap’s integration platform enhances operational efficiency, reduces errors, and empowers your teams with accurate, up-to-date insights for faster, smarter decision-making.
Our Integration Flow capabilities:

Learn more about how On Tap’s Integration Flow helps merchants optimise their operational processes.

This comprehensive service showcase demonstrates our commitment to helping businesses thrive in today’s digital landscape. From robust eCommerce solutions to strategic digital marketing and seamless system integrations, our expertise spans every facet of digital transformation. We take pride in delivering tailored services that create real, measurable impact for our clients.

With over 19 years of industry experience and a team of more than 400 seasoned experts, we bring unmatched expertise and dedication to every project. As a certified Adobe Solution Partner, Adobe Technical Partner, Hyvä Sliver Partner, Shopify Partner, and a valued member of B2BEA, we ensure our solutions meet the highest standards of quality and innovation. If you’re ready to take your business to the next level with On Tap’s expert solutions, reach out to us today and let’s unlock your full digital potential together.